Before we start optimizing Google advertising campaigns, we set up detailed analytics, which includes:
We analyze and restructure the Google Ads account by grouping keywords by type, location, device, and relevance.
Then we optimize the keywords, turning off the underperforming keywords and increasing the bids for those with a high ROI.
Traffic is only half of a successful marketing campaign. Another important part is the conversion of your website. If we bring in a huge number of visitors, but they don’t convert into customers, it doesn’t make sense.
Therefore, we pay a lot of attention to the site and evaluate the headings, calls to action, design, UI, texts, and even page loading speed.
The entire science of Google advertising is based on CTR metrics. The higher the CTR, the lower the cost per click and the higher the position of the ad.
Ad testing is the best scientific approach to increase CTR. It is impossible to predict in advance which version of ads performs better. Only a/b tests can make this clear.